Anchor’s Seal of Trusted Goodness™

You may have noticed that our Anchor fresh milk bottles are proudly displaying a new Trusted GoodnessTM quality seal.

Trusted GoodnessTM illustrates our commitment to our consumers that when you buy our products, you are choosing some of the finest dairy in the world. This quality seal is now starting to appear on most Fonterra products around the world.

To find out more about the story of our 10,500 Fonterra farmers and how we transform their milk into world-class dairy products visit