We’ve been giving Kiwis the same great tasting milk for generations.
You might be wondering, ‘what is permeate’? Well… it’s milk.
The word “permeate” is a term used in the dairy industry for the parts of milk that pass through – or permeate – the filter when we standardise milk.
Standardising milk ensures we’ve got everything in the right quantities to keep milk consistent throughout the year. Milk that is not standardised – what some call ‘no added permeate’ – is more variable.
Kiwis have been enjoying the same great tasting Anchor milk for generations, that’s because our milk is the same day in and day out.