This route focuses on the miracle of growth. It's a little bit of magic that happens in every family. Mums and Dads witness their kids change dramatically over the years. All parents want their kids to grow up big and strong. The funny thing is they don't want it to happen too fast. Anchor milk is a huge part of this growth, because without strong bones this growth can't happen.

We want to show this magical process, as seen by parents, condensed into a 30 second TV ad. To see a behind the scenes, longer version of this click on the 1 minute version above. We hope you enjoy watching this as much as we enjoyed putting it all together!